Russian Exposition Identity

Russia is by all means of the leading sea nations. Its geographic position provides an outlet to the tree oceans, while its coastline is one of the longest in the world (nearly 40,000 km), leaving alone its huge contribution into the World Ocean exploration and great discoveries made by the famous Russian seamen and travelers.

Russian Exposition Identity

Russian Exposition Logo

The Russian exposition logo is a water-made cube. The World Ocean is made up by four oceans – the Pacific Ocean, the Atlantic Ocean, the Arctic Ocean and the Indian Ocean.

The logo’s concept is also based on the four components. Each of them can be viewed alone, but put together they create the comprehensive meaning and form the perception of the exposition.

Discovery: The exposition offers a new vision of the ocean and everything associated with it.
Community: The ocean is a common property of the planet, of all the creatures inhabiting it.
Possession: Everyone will have a chance to take a “drop” of the ocean with them, without damaging it.
Protection: Russia will demonstrate its abilities to preserve the ocean.

Furthermore, the logo’s form reminds us that cube is also a unit of volume used for measuring the precious ocean resources.

Russian Exposition Identity

Russian Exposition Mascot

A tiny polar bear with irresistibly friendly smile was selected as the Russian pavilion mascot.

Russian Exposition Slogan

Ocean and Man,
A Way from the Past to the Future

The Russian Exposition slogan, “Ocean and Man, A Way from the Past to the Future”, aims at expressing the exhibition concept in an interesting and understandable for the Korean, as well as for the most Asian people, way.

According to the research carried out by the leading Russian scientists, the concept of a “way” (“Do”) has for the Korean – as well as for the most Asian people – an important philosophical and ethnical meaning.

It’s the sound system of moral and cultural norms that establish the development of man and society in general. The sequence of the Russian exposition sections reflects the progress in the relationship between man and the ocean: from discovering to exploration and utilization, from utilization to conservation and development.